Does Face Yoga Really Work? What the Evidence Says

Face yoga is popular, and so are the promises that come with it. Here is what the research actually shows, what it cannot show, and how to think about facial exercise without the hype.

The short answer

It may help some people, but the evidence is limited. There is one small, well-known study, and it is promising rather than conclusive. Larger, longer studies with control groups are still needed.

What the study found

In 2018, researchers at Northwestern University published a study in JAMA Dermatology. Women aged 40 to 65 learned a programme of 32 facial exercises in two in-person sessions, then practised at home: 30 minutes a day for 8 weeks, then every other day until week 20.

Blinded dermatologists compared photographs taken at the start and end. They rated upper and lower cheek fullness as improved, and they estimated the women to look a little younger on average, by about two to three years. The researchers suggested that stronger cheek muscles might explain the change.

What the study could not show

• It was small. Twenty-seven women started and 16 finished the 20 weeks.
• There was no control group. Without a comparison group, other explanations such as lighting, mood or the time of year cannot be ruled out.
• The women chose to take part. People who sign up for a facial exercise study may be unusually motivated.
• The routine was demanding. Thirty minutes a day is a lot, and the dropout rate suggests many found it hard to keep up.
• Changes were limited to certain areas. The clearest differences were in the cheeks.

What we can say, and what we do not

A short daily routine can build awareness of tension in the jaw, brow and neck, and many people find it calming. Consistency and gentle technique matter more than intensity. We do not claim that face yoga lifts, tightens or removes wrinkles, and no result is guaranteed.

How to approach it sensibly

1. Start small: 3 to 5 minutes a few days a week, with rest days.
2. Use light pressure and slow, controlled movements. Stop if anything hurts.
3. Take photos in the same light every few weeks if you want to see for yourself, and judge them honestly.
4. Be patient. There is no reliable timeline.

Not sure where to begin? Try your first 5-minute face fitness routine, read our face yoga guide, or avoid the usual pitfalls with 7 face fitness mistakes.

Who should check first

If you have had injectables or facial surgery, or you have a jaw (TMJ), facial nerve or skin condition, speak to your doctor before starting.

Make it a habit

The Rebel Skin Face Yoga App builds a short routine for each day, with guided video and voice, so you can practise gently and consistently.

Source: Alam M et al., JAMA Dermatology, January 2018, doi:10.1001/jamadermatol.2017.5142.